POST
PNC Bank ads
Wednesday February 20th, 2008
Roy Ritchie has done some nice ad work for PNC Bank. 
Roy shot this first ad in a facility that creates the computerized innards of slot machines. “The facility is self sufficient on the energy grid – it has a rooftop full of solar cells which provides enough power to require no outside electricity most of the time. This had nothing really to do with the shot though – it was selected pretty much for the look of the location.” Another location was a fishmarket, and Ritchie’s assistants ended up with a whole tuna and had sushi dinner for 3 days straight. The ads (9 in total) have run since last year, and are still on PNC’s website. Here’s a few more: 
