Fishes and Loaves for CITGO

Thursday June 19th, 2008

Chicago photographer Jason Lindsey recently completed a national ad campaign for CITGO, shot for the BVK agency and art directed by Scott Krahn. Here are a few of the layouts:

Jason said the bakery was actually a coffee shop, and they changed the logo in post. “The bread was hard as a rock and had been handled for hours by the 2 stylists so we did not try it. We did load up on caffeine and treats in the coffee shop.” Jason says there’s a lot of effort in making good advertising Lifestyle images appear natural. In addition to directing the talent to get real expressions, the fishing shot required talent casting, stylists, Winebago rentals, location scouting, props, and location permits. It turns out the dad who they cast, plus the boy’s real father, were actually fishing guides. I didn’t ask how cold the water was.