POST
Jeans in Alabama
Thursday September 2nd, 2010
Cool Hunting has just blogged about their video of designer Billy Reid, who was named Best New Menswear Designer in America by GQ earlier this year. The prize was the opportunity to design a limited-edition collection for the Levi’s brand, which you can see at GQ’s website.
Our own Alabama-based photographer Jason Wallis just did a shoot with Reid for Men’s Journal. On Jason’s blog, you can read about the shoot, and he’s also given us a peek at his favorite outtake:
Jason describes the shot, and his general technique:
Technically I only used one light, but the sun was my other light. I tend to use the sun alot, in whatever way it’s shining. Ultimately I like to plan as much as I can, then allow whatever is happening at that time of day to play into the shot.
Here’s the Cool Hunting video, in which Reid discusses collaborating with Levi’s and his design inspirations:
Authenticity and “work” have been major parts of Levi’s ad concepts lately, with their recent “We Are All Workers” campaign. The rhetoric is a little unusual in a country where manufacturing has been on such a steady decline. Our Austin photographer Jay B Sauceda debated the pros and cons of the campaign on the Public School blog.
It’s also interesting to juxtapose this with the other latest Levi’s campaign: All Asses Were Not Created Equal. The “bold fit” needs to be a little bolder, if you ask me.
-Asad Haider
