POST
Bacardi
Thursday November 17th, 2011
Austin-based photographer Jay B Sauceda recently worked on a interesting commercial project. nFusion, a local Austin advertising and interactive marketing firm, called up Jay B to see if he would be interested in shooting for their new Bacardi Silver online campaign. After learning more about the shoot, Jay B was on board and quickly got to work.
The concept of the campaign was to highlight a number of “that guy” party stereotypes. You know, the “mobile junkie,” the “hipster,” the “bro,” the “overly emotional” friend. nFusion would then use Jay B’s interpretation of these characters on the Bacardi Silver Facebook page. Fans would then be able to tag their friends in the photo they believe represents their party type the most.
The "So Last Week"
This meant that Jay B would be shooting each “stereotype” in a party setting. To create the scene, Jay B threw a party shoot in the lounge of his studio with the models and actors cast by the agency. The shoot was quite different than what Jay B is normally used to doing—from the setting to the style—but he knew what he wanted in the photos so he made sure to concept, run light tests and in the end, “knocked it out.”
The "Mobile Junkie"
Jay B’s favorite part of the gig? The fact that nFusion brought over beer, pizza and Bacardi before the shoot to get the talent riled up and ready.
The client liked Jay B’s execution and were very pleased with the outcome, the location and the lighting. Jay B’s only real challenge during the shoot? “Getting the crying girl to keep from laughing. It was hilarious!”
The "Overly Emotional"
Check out all of the characters on Barcardi’s page and see more of Jay B’s work on his website, www.jaybsauceda.com.
- Maria Luci
