Last fall, then Denver-based photographer Steve Temple came to me looking for feedback on his website and promotional materials. Steve was about to move out west—to Portland, Oregon—and wanted a solid new look for his business. After reviewing his work, I recommended he join Wonderful Machine to start (which he did). Steve then expressed interest in having a new website and identity designed. I was happy to oblige.
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A week into October, Austin-based photographer Jody Horton began preparing for November’s NYCfotoworks. He soon realized that he was in dire need of leave behind materials for the big event. This would be Jody’s first portfolio review event, so he wanted to make sure he presented himself in the best way possible.
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This summer, our Germany-based sports/lifestyle photographer Christian Brecheis emailed our producer Craig Oppenheimer to discuss his new work. He was also interested in obtaining new clients outside of the snowboarding realm. While Christian’s winter sports portfolio is very strong, he’s now also developing lifestyle work that can be applied to a wider client range, and he wanted this new work to get in the hands of the right people.
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In the past, Los Angeles photographer Kathryn Russell had been savvy enough to create her own promos and send them out to a personal mailing list she’d built up over the years. However, she came to realize that it was time to change the way they actually looked. Her old type treatment and promos felt a bit bland and lacked the emotion that a lot of her work had. That’s where I came in. Kathryn wanted a new brand and felt that doing an email promo using the new look would be a great start. I was excited to help her create something eye-catching that a lot of potential clients would really enjoy receiving in their inboxes.
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Honolulu-based photographer Marco Garcia decided it was time for a change. He needed some help with a new look for himself. When we asked Marco what he wanted in a visual identity, he envisioned something clean, simple and modern—a big jump from his previous look. We thought that a color scheme that wasn’t too showy or overwhelming would work best, and we would try to avoid anything tropical that made you think “Hawaii”—that way we could avoid typecasting Marco as an island photographer. The goal was for Marco’s new look to be fun but at the same time professional, and therefore visually appealing to a wider range of clients.We worked closely with him to create a brand new identity; logo, website, business cards and email promos.
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Richmond-based photographer, Roberto Westbrook came to me recently looking for some creative feedback on some print promo concepts he had. I mocked up a few things based on what he sent over. He must have been happy with my ideas, because a few days later he asked me to design the whole thing.
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