Tuesday May 4th, 2010
I couldn’t either. Dero Sanford had to shoot a “summer” campaign for the Iowa Department of Economical Development ad campaign below. Problem was, it was January and he was shooting in the Midwest. So what did he do to overcome the minus-30 degree weather and 2 feet of snow?

He told the client he could do it, to start. And then he relied on the expertise of his producer, who found an indoor botanical garden in Des Moines.
I thought that was clever, especially in these days of stock backgrounds and compositing.
Dero is hard to pin down, style wise, as he does well in an abundance of specialties. I usually steer photographers away from being everything to everyone, but I think it’s working for him in a smaller market for now (he’s in Little Rock. A few more examples of his work:


-Neil Binkley
Wednesday October 14th, 2009


Don Cudney / Denver
Fashion / Corporate / Music
www.doncudneyphoto.com
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Former career: professional skateboarder. Originally from CO, moved to Florida with his family.
Spent 25 years of his life sleeping, fishing, surfing and skating across the southeast United States.
Two college degrees and thousands of miles later, Don now runs his studio based out of Denver.
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Tom Hoops / Thailand
Portraiture / Fashion / Beauty / Photojournalism
www.tomhoops.com
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Originally from the south coast of England. Began his career as a creative director and designer in both the UK and Asia. First use of camera: photographed interesting faces, which he used in his paintings. Now in his 30′s, Tom doesn’t mind traveling across the world for his photo assignments.
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Submitted By Wonderful Machine at 7:59 am
Tags: Architecture, Daniel Root, Denver, Dero Sanford, Don Cudney, Fashion, Little Rock, Photojournalism, Portland, portraiture, Thailand, Tom Hoops
Categories: Spotlight
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