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Can You See the Snow In These Photos?

Tuesday May 4th, 2010

I couldn’t either. Dero Sanford had to shoot a “summer” campaign for the Iowa Department of Economical Development ad campaign below. Problem was, it was January and he was shooting in the Midwest. So what did he do to overcome the minus-30 degree weather and 2 feet of snow?

He told the client he could do it, to start. And then he relied on the expertise of his producer, who found an indoor botanical garden in Des Moines.

I thought that was clever, especially in these days of stock backgrounds and compositing.

Dero is hard to pin down, style wise, as he does well in an abundance of specialties. I usually steer photographers away from being everything to everyone, but I think it’s working for him in a smaller market for now (he’s in Little Rock. A few more examples of his work:

-Neil Binkley

There is Plenty of Talent Outside of NYC/LA

Wednesday October 14th, 2009

Daniel Root / Portland
Portraiture / Photojournalism / Lifestyle / Sports & Fitness
www.danielrootphotography.com

Began his schooling at Oregon State’s Forestry program. Quickly transferred to journalism.
Hardly ever in a studio, Daniel prefers working on location. Has traveled to pretty much every
continent in his 20-year career. Enjoys fly-fishing on Oregon’s scenic rivers in his free time.

Dero Sanford / Little Rock
Home & Garden / Architecture / Travel / Music / Industrial
www.thinkdero.com

4th generation of the name "Dero." After his father passed away, he was adopted into a family that
now consists of 15 children. Lived in Kenya for 6 months working for a non-profit (got to eat goat).
Trying to climb all the big mountains in Colorado. He’s already conquered Kilimanjaro in Africa.

Don Cudney / Denver
Fashion / Corporate / Music
www.doncudneyphoto.com

Former career: professional skateboarder. Originally from CO, moved to Florida with his family.
Spent 25 years of his life sleeping, fishing, surfing and skating across the southeast United States.
Two college degrees and thousands of miles later, Don now runs his studio based out of Denver.

Tom Hoops / Thailand
Portraiture / Fashion / Beauty / Photojournalism
www.tomhoops.com

Originally from the south coast of England. Began his career as a creative director and designer in both the UK and Asia. First use of camera: photographed interesting faces, which he used in his paintings. Now in his 30′s, Tom doesn’t mind traveling across the world for his photo assignments.