The Official Newsletter for Wonderful Machine Photographers
Issue 14 November 2009
|Robb Scharetg / Washington D.C.|
The holidays are fast approaching and we're considering images for our holiday mailer that goes out to thousands of art buyers across the U.S.. If you have a photograph that might relate well to a winter or holiday theme, please send it along to our Creative Director, email@example.com.
Last week, Amanda and Ben took a short drive to Razorfish in Philadelphia for a portfolio review.
A duet of pleasures greeted the Razorfish art buyers: free food and fantastic photos
Razorfish has a number of offices around the world, including nine offices here in the U.S. The company was recently purchased by Publicis and though they primarily deal with healthcare clients, they are interested in branching out and competing in other markets as well. Anthony, an art director, told us that the creative department at Razorfish really wants to push the value in assignment photography versus buying stock. He thinks our presentation went a long way in doing just that. To that point, Amanda and Ben spent the majority of the meeting explaining what we do at Wonderful Machine and how we differ from other sourcebooks. We walked a number of creatives through the website and showed them how to find photographers based on location or specialty.
One of our photographers, Anthony Georgis, recently shot a Levi’s campaign for Razorfish in Portland, and though the different branches don’t interact regularly, it was nice to be able to show how our photographers' work can fit in with Razorfish’s brand. The general feedback from our hosts was that our photographers have top-notch work and that Wonderful Machine can help them continue to raise the quality level at Razorfish. We’re always pleased to listen in as creatives look at a portfolio and make comments like “this would be great in the (fill in brand name) campaign”. The portfolio review definitely left a strong impression on a competitive agency that is consistently striving to produce great work. And we've established another network of friends who are making their mark in the creative world.
Amanda presenting the room after we transformed Razorfish's eating area into a smorgasbord of excellent photography
Amanda showing a Razorfish creative director our website
PDN Photo Expo
On Friday, October 23rd, Sean Stone, Amanda Hanley and Jess Dudley took a day to check out PDN's Photo Expo in New York. It was a great chance to rub elbows with all sorts of folks from our industry. After coming off of the crowded expo floor for a breath of air, we headed out for a few of the dozens of seminars they were offering that weekend.
Amanda and Sean doing their best impersonation of awkward tourists at the PDN Photo Expo.
Sean attended a panel discussion, moderated by Louisa Curtis, which was all about creating outstanding web sites. Much of what the five panelists talked about were things that we consistently hear from art buyers, and encourage all of our photographers to do. It was a great insight, and we'd like to pass on some of what they had to say to our photographers.
WM photographers Robert Holland and Kevin Brusie having a drink with
Amanda, Sean and Jess (not pictured) after the Photo Expo
7th Annual Lucie Awards Celebrated in New York City
The Lucie Awards is an annual ceremony that brings together some of the biggest names and legacies in photography, as well as some of the most compelling emerging photographers. Our own Amanda Hanley was on hand to help coordinate presenters and honorees.
This year's event was held in Alice Tully Hall at the Lincoln Center. It was clear throughout the night that the Lucies mean quite a bit to photographers who are lucky enough to be nominated, and this excitement was reflected especially by those photographers who won. There was Reza, honored for his great achievements in Documentary Photography, who graciously thanked the Lucie Foundation and inspired confidence in the greater photography community to continue providing a visual history and record to those who have none. In a category that names both professional and non-professional photographers as finalists, Rachel Papo was chosen as the Deeper Perspective Photographer of the year (check out her project entitled "Serial No. 3817131" which focuses on the difficult and early years of mandatory military service for young Israeli women). A truly humanizing moment in the ceremony was when Nadav Kander, who had just gotten to the podium after being named Photographer of the Year, held the microphone to his chest: "I haven't prepared!" he exclaimed, as even the audience members in the back row could hear his heart pounding.
We'd like to offer a special congratulations to Burn Magazine who won for Best Photography Magazine of the Year. One of Wonderful Machine's photojournalists from Miami, Michael McElroy contributed a photo essay to Burn called "An American Nightmare."
Here's what we sent out this month to about 30,000 creatives at ad agencies, magazines, publishing companies, etc.
Click on the thumbnail to view the full version.
Jess made the trip to PDN's Photo Expo to hear Jeff Sedlik, founder of PLUS, discuss strategic estimating. The presentation reiterated a few estimating philosophies we consistently adhere to whenever we estimate a project.
Each month we sift through various blogs, articles and other interwebular stories to find information that we think is valuable to our photographers. Here are some nuggets of onliney-goodness this month:
The Official Guide to Wonderful Machine Staff, Services, & Discounts
Learn how you can get the most value out of Wonderful Machine.
Click Here to see what we have to offer.
Anything you'd like us to talk about in a future newsletter? Tips or anecdotes that you'd like to share? Suggestions for how to make Wonderful Machine more valuable to you? Please email Neil:
Neil Binkley, Publicity and Marketing Director
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