|David Clifford / Denver|
June brought with it quite a few changes to our Wonderful Machine family, including two new staff members, one new baby (with another on the way soon), a new position for one of our current staff members, and a farewell to a pair of great friends and colleagues.
Wonderful Machine is experiencing an unprecedented baby boom! It began last month, when our Director of Photography, Sean Stone, and his girlfriend Sarah Caisse had their first child. Eva Fallon Stone was born on June 10th at 10:25 AM. Sean is not ashamed to admit that he cried, considerably longer than Sarah. Mother and baby are both are doing great! Sean is still dabbing his eyes.
As we write this, Carolyn Harper-Tucker and her husband Will have just returned from the hospital with their own baby boy, Frederick Harper Tucker, who was born on July 8th at 11:23 PM, weighing in at 8 lbs and 16 oz. Everyone is doing just fine, although we're sure they could all use a little sleep.
Eva Fallon Stone
Amanda Hanley is stepping in as our new Photographer Liaison, picking up where Carolyn left off. Amanda is charged with the task of evaluating and inviting potential photographers to join the already talented bunch of photogs we feature on Wonderful Machine. Her experience planning portfolio reviews, and connecting photographers and clients, has helped to develop her keen eye for great photography and will make her an informed spokesperson for us.
Our former publicity director, Neil Binkley, has recently decided to strike out on his own as a freelance marketing consultant. We'd like to welcome Asad Haider who will be taking over Neil's responsibilities.
Asad, our new Publicity Director, is a recent graduate of Cornell University with a degree in Cultural Criticism and Theory; focusing on literary theory and history, and their application to popular culture. After spending the past year writing film and music criticisms, Asad will now be connecting with our photographers and other industry professionals through the Wonderful Machine blog, press releases, our social networking sites, and this very newsletter.
We'd also like to give a shout-out to Heather Astorga, who recently joined our marketing/production team. Heather has degrees in both English and Creative Writing from Widener University and is fluent in French. She spends her days on the phone helping clients find the right photographer for their projects. She will also be training with Ben and Jess on the finer points of estimating and production.
Jess and Ben recently blew into the Windy City for a series of portfolio meetings.
Last month we sent 73,625 emailers to 29,424 unique art buyers at ad agencies, magazines, and corporations in the Americas, Europe, Australia, and New Zealand. Click on the thumbnails below to view the full versions. In addition to our usual bio emails introducing each photographer, we are now sending out mailers highlighting each of our specialties. And in the future, we'll also be creating emailers centered around a common visual element or topical theme (similar to our pink Valentine's Day emailer from earlier this year).
Lately, I've noticed more and more corporations and ad agencies are requesting that photographers quote on producing 'image libraries'. An image library is a pool of pictures that a client will commission, where theyll license rights to use the photographs from a shoot in a variety of different ways, and they'll often make them available over an intranet to different departments across their organization. The productions tend to be broad in their approach, loosely covering a variety of situations, sometimes in generic ways, rather than having a single specific objective. On rare occasion, library images will be used for ads, but most tend to be used for internal and external communications, and for publicity.
That was Leo Gong's very astute critique of the new print portfolio Sean Stone recently created for him. Leo has been photographing food in San Francisco for 16 years, for such clients as Bon Appetit, Chronicle Books, Mrs. Fields, Nestle's, Ocean Spray, and Sutter Homes. Partly inspired by Wonderful Machine's monthly portfolio events, Leo asked Sean to edit, design and print two books, one for us to have on hand, and one for his own marketing efforts.
Sean's love of food and photography are pretty much equal, so he was very enthusiastic about working on Leo's book. "I cooked in a few nice restaurants in college, and do all the cooking at home. I'm not a chef by any means, but I have my moments," says Sean.
The process began with Leo choosing about 350 of his best, most recent images. Sean then began paring the images down bit by bit, brainstorming for ways to organize and design the book. The goal was to make Leo's portfolio diverse and create strong mood and taste. "I decided to treat layouts for Leo's book a little like planning a menu. Thinking about flavors and descriptions: fresh, summery, hardy, complex. Creating spreads that are not just visually interesting, but would also taste good together!"
After approving the layout with Leo, Sean chose to print on InkjetArt micro ceramic luster duo. He's found that this paper has a durable surface and a warmer tone than most double-sided lusters. Blue food just isn't appetizing! Then Sean precisely trimmed, scored and punched the pages making sure that the pages turn easily and lay flat. After a few hole punches, the pages were assembled into a custom made book from Loveleaf Press in Chicago. Sean chose coffee and cream colored book clothes for a neutral, rich color scheme that wouldn't clash with the full bleed pages.
Leo is very pleased with the his new book, and we even had the opportunity to show it at the recent portfolio meetings in Chicago, where it was very well received.
An art buyer at Leo Burnett salivates over Leo Gong's new food book
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Phone: 610.260.0200 Fax: 610.260.0201 &bllt; 101 E.8th Ave. #180 Conshohocken, PA 19428
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